An Interactive seminar on “What is a Case Study?”

The Department of Advertising and Marketing Management, Patna Women’s College, in collaboration with the ICFAI Business School (IBS), Kolkata, organized an interactive seminar on 14th October 2025 for the students of AMM, B.Com, and BBA.
The session focused on understanding “What is a Case Study?” through practical examples and discussions. Students explored real-world business cases such as Reliance Jio and Mother Dairy, along with concepts like Ansoff’s Matrix, Root Cause Analysis, and Decision-Making Models.
It was an engaging and insightful session where students actively participated in group discussions and exercises, gaining hands-on exposure to analytical thinking and strategic decision-making. The seminar effectively bridged the gap between theoretical knowledge and its real-world application.