AMM

The Department of Advertising and Marketing Management organised a guest lecture – AI POWERED STUDY TOOLS

The Department of Advertising and Marketing Management organised a guest lecture on 11/08/2026 . The guest speaker was Dr. Jagruti Jigare, Head, Department of Retail Management and E-commerce, ITM, Mumbai She addressed the gathering on the topic of AI-powered study tools . Dr. Jigare gave practical insights on how Read More…

Campus to corporate Alumni connect Guest Lecture

The department of Advertising and Marketing Management organised an Alumni connect guest lecture on 25/07/2026 . The guest speaker , Ms. Tulika Nath alumina Department of Advertising and Marketing Management batch 1995-1998, is Director Talent Acquisition at LTM Kolkata , She addressed the gathering on the topic Campus to Corporate. Read More…

Department of Advertising and Marketing Management – Freshers’ Day 2026

Date: 23 July 2026 The Department of Advertising and Marketing Management, Patna Women’s College (Autonomous), organized Freshers’ Day 2026 on 23 July 2026 to warmly welcome the newly admitted first-semester students. The event served as an opportunity for the freshers to showcase their talents while fostering interaction with their seniors Read More…

Two-day Annual Workshop on Salesmanship and Selling Skills

The Department of Advertising and Marketing Management organized a two-day Annual Workshop on Salesmanship and Selling Skills on 6th and 7th February 2026 to enhance students’ practical sales skills and industry exposure. The programme was inaugurated by Principal Dr. Sr. M. Rashmi A.C., who highlighted the importance of experiential learning.The Read More…

Student Development Program

The Department of Advertising and Marketing Management, in collaboration with the Department of Mathematics, Patna Women’s College, organized a Student Development Program in association with the International School of Business & Media (ISB&M) on 14th October 2025. The session was conducted by Prof. Arpita Roy, Director, ISB&M Kolkata. The Speaker Read More…

An Interactive seminar on “What is a Case Study?”

The Department of Advertising and Marketing Management, Patna Women’s College, in collaboration with the ICFAI Business School (IBS), Kolkata, organized an interactive seminar on 14th October 2025 for the students of AMM, B.Com, and BBA. The session focused on understanding “What is a Case Study?” through practical examples and discussions. Read More…

Parent- Teacher Meeting

The Department of Advertising and Marketing Management conducted the Parent- Teacher Meeting on 8/10/2025. Parents of students of semesters I,III,V and PGDAMM semester I met with the Head of the Department Dr. Shazia Rahman and faculty members Ms Nusrath Sohail and Ms Yosha Singh regarding the progress of their wards. Read More…

Industrial visit to the Reserve Bank of India

The Department of Advertising and Marketing Management, Patna Women’s College,(Autonomous)organized an industrial visit to the Reserve Bank of India, Patna, on 25th September 2025. Students of UG And PG gained valuable insights into the history of RBI, the evolution of money, financial inclusion, financial literacy, and savings tools like FDs, Read More…

The Role of Storytelling in Modern Marketing

The Department of Advertising and Marketing Management in collaboration with Kaizen Commerce and Management Club on 9/9/2025 organised a guest lecture on the topic “The Role of storytelling in modern marketing “. The guest speaker Ms Diksha Singh, Marketing and Content Specialist, Turing , talked about how”content is king in Read More…

Anti-Ragging Drive

12th August 2025-18th August 2025 The Department of Advertising and Marketing Management, Patna Women’s College (Autonomous) along with students of Post Graduate Diploma In Advertising And Marketing Management (PGDAMM) observed the beginning of Anti-Ragging Week from (12th August 2025-18th August 2025), in line with the UGC guidelines. On Day 1(12th Read More…