The Department of Advertising and Marketing Management, Patna Women’s College, in collaboration with the Faculty of Management Studies, Parul University, organised a two-day collaborative online workshop on 28th–29th September 2026.
The topic of the theme for the webinar was “Contemporary Dimensions of Marketing: Inclusive, Sustainable, and Technology-Driven Practices”. The workshop aimed to promote academic collaboration and provide students with contemporary insights into marketing and advertising. The sessions covered Consumer Decision-Making Process by Dr. Shazia Rahman, Inclusive Advertising and Representation of Marginalized Groups by Ms. Yosha Singh, Ethical and Regulatory Aspects in Advertising by Ms. Nusrath Sohail, and Green Marketing by Dr. Shazia Rahman. The speakers highlighted consumer behaviour, diversity and inclusion, ethical advertising practices, sustainability, and the challenges of greenwashing.
The workshop concluded with a vote of thanks by the Dean, Faculty of Management Studies, Parul University, marking a successful academic collaboration between the two institutions.
