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AMM
Student Development Program
The Department of Advertising and Marketing Management, in collaboration with the Department of Mathematics, Patna Women’s College, organized a Student Development Program in association with the International School of Business & Media (ISB&M) on 14th October 2025. The session was conducted by Prof. Arpita Roy, Director, ISB&M Kolkata. The Speaker Read More…
An Interactive seminar on “What is a Case Study?”
The Department of Advertising and Marketing Management, Patna Women’s College, in collaboration with the ICFAI Business School (IBS), Kolkata, organized an interactive seminar on 14th October 2025 for the students of AMM, B.Com, and BBA. The session focused on understanding “What is a Case Study?” through practical examples and discussions. Read More…
Parent- Teacher Meeting
The Department of Advertising and Marketing Management conducted the Parent- Teacher Meeting on 8/10/2025. Parents of students of semesters I,III,V and PGDAMM semester I met with the Head of the Department Dr. Shazia Rahman and faculty members Ms Nusrath Sohail and Ms Yosha Singh regarding the progress of their wards. Read More…
Industrial visit to the Reserve Bank of India
The Department of Advertising and Marketing Management, Patna Women’s College,(Autonomous)organized an industrial visit to the Reserve Bank of India, Patna, on 25th September 2025. Students of UG And PG gained valuable insights into the history of RBI, the evolution of money, financial inclusion, financial literacy, and savings tools like FDs, Read More…
The Role of Storytelling in Modern Marketing
The Department of Advertising and Marketing Management in collaboration with Kaizen Commerce and Management Club on 9/9/2025 organised a guest lecture on the topic “The Role of storytelling in modern marketing “. The guest speaker Ms Diksha Singh, Marketing and Content Specialist, Turing , talked about how”content is king in Read More…
Anti-Ragging Drive
12th August 2025-18th August 2025 The Department of Advertising and Marketing Management, Patna Women’s College (Autonomous) along with students of Post Graduate Diploma In Advertising And Marketing Management (PGDAMM) observed the beginning of Anti-Ragging Week from (12th August 2025-18th August 2025), in line with the UGC guidelines. On Day 1(12th Read More…
PPT competition on Independence Day
The Department of Advertising and Marketing Management organised a Ppt competition on the topic: Independence Day:Through The Lenses -1947-2025 on the occasion of The Independence Day 2025. Media has played an indispensable role in capturing the essence of our independence through the eye of the camera . The students of Read More…
Slogan Writing Competition
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