Brain on Brands: Behaviour behind buying choices
A two-day workshop on “Brain on Brands: Behaviour behind buying choices” was organised by the Department of Psychology on 19.09.2025 in collaboration with the Department of Advertising and Marketing Management, Patna Women’s College, Autonomous, Patna University. On day 1, Ms. Vidushi, Founder, Wowstories and Content Creater with the name wowvidushi was the Resource person. She […]