The Role of Storytelling in Modern Marketing

The Department of Advertising and Marketing Management in collaboration with Kaizen Commerce and Management Club on 9/9/2025 organised a guest lecture on the topic “The Role of storytelling in modern marketing “. The guest speaker Ms Diksha Singh, Marketing and Content Specialist, Turing , talked about how”content is king in advertising “. She stressed that modern marketing executives have to be multi skilled and adept in the new AI tools to help compete in this dynamic marketing environment. The session was attended by students from the departments of Advertising and Marketing Management, Commerce Professional and members of the Kaizen club.