Workshop on Winning Minds: The Art of Persuasion

TARK DEBATING SOCIETY organised a workshop on
Date : 11th September 2025
Time: 12.00 Noon
Topic: Winning Minds: The Art of Persuasion
Resource Person: Ms Shahla Shaheen
Participants : 85

The Resource person discussed how
Persuasion was a powerful tool used to influence thoughts, attitudes, and behaviors.
She elaborated on “Winning Minds” which refers to strategies and techniques employed to effectively persuade people in various contexts like business, politics, marketing, and interpersonal relationships.She discussed how establishing credibility and building trust were crucial for persuasive communication.
Another strategy discussed by Ms Shaheen was Emotional Appeal .She added that emotions played a significant role in decision-making and appealing to emotions can be a persuasive tool.
Another point that was elaborated by Ms Shaheen was Logic and Reasoning. According to her logical arguments and evidence can support persuasive efforts.
Students queries were addressed at the end of the session .