Brain on Brands: Behaviour behind buying choices

A two-day workshop on “Brain on Brands: Behaviour behind buying choices” was organised by the Department of Psychology on 19.09.2025 in collaboration with the Department of Advertising and Marketing Management, Patna Women’s College, Autonomous, Patna University. On day 1, Ms. Vidushi, Founder, Wowstories and Content Creater with the name wowvidushi was the Resource person. She dealt with the topic in a very practical manner using games and activities incorporated in the lecture. She explained about the interplay of Psychology, neuroscience and marketing management in consumer behaviour. The students of Psychology Minor, Sem V, and AMM, UG and PG Diploma attended the programme, along with the Teachers from both the Departments.