The Department of Advertising and Marketing Management organised a guest lecture on 11/08/2026 . The guest speaker was Dr. Jagruti Jigare, Head, Department of Retail Management and E-commerce, ITM, Mumbai
She addressed the gathering on the topic of AI-powered study tools . Dr. Jigare gave practical insights on how students should approach learning with the help of AI tools like Studyly, Claude, Gama, Notebook LM, and Copilot . She also stressed that these tools should be used as assistants only students should not give up on critical thinking and should always use their intelligence. The session was attended by students of semesters I, III and V of the department of Advertising and Marketing Management and semester III of B.Com (Taxation and Auditing)
