The Department of Advertising and Marketing Management organised a guest lecture on 18/07/2026. The guest speaker was Prof. Dipendu Haldar , Faculty, Department of Business Administration, ISM&M Kolkata.
He addressed the gathering on the topic “Latest Trends in Marketing “. Prof. Haldar
shared valuable knowledge on recent marketing strategies. Several important details of modern marketing like Influencer marketing , AI driven data analytics, personalised customer experiences and changing customer behaviour were highlighted. Key message was “Relevance Beats Reach”.The session was attended by the students of semesters V of the departments of Advertising and Marketing Management , Business Administration and B.Com (Taxation and Auditing).
